The strength of color is one of the most important factors in determining the value of a natural color diamond. The value of a natural color diamond increases with the intensity of the most prominent color within the diamond. To be worthy of the Chocolate Diamonds® name, a diamond must meet rigorous specifications. First, it must be a natural color brown diamond, responsibly sourced from the Argyle Diamond Mine in Australia. It must have a certain hue, tone and saturation, rating between C4 and C7 on Argyle’s color scale. These are the richer, deeper champagne colors, and correspond to the fancy dark browns on the Gemological Institute of America’s color chart. And the clarity must be SI or higher — Slightly Included means it’s “eye clean,” so that inclusions aren’t visible to the naked eye. Note that fewer than 5% of the diamonds from the Argyle mine meet these standards. Stones larger than 20 points (1/5 carat) are the top 5% of those, and Chocolate Diamonds® of one carat or larger are 1 in 10,000 — almost impossible to find. Of course, once the Chocolate Diamonds® are sourced from the mine, they are then cut to Le Vian’s exacting standards. Read more about the Inside Story of Le Vian Chocolate Diamonds ®
Le Vian® has traditionally been recognized for finding and selecting rare, high quality, natural gems and diamonds for its collectors. Le Vian® obtained a registered trademark of Chocolate Diamonds®, so consumers would be assured that these branded diamonds are of the highest quality, meeting specific standards of what it takes to be a Chocolate Diamond®. In 2009, the U.S. Patent and Trademark Office agreed and awarded the Chocolate Diamonds® trademark to Le Vian®. Today, Chocolate Diamonds® is a recognized brand, and Le Vian® holds the registered trademark in countries around the world, spanning the Americas, the European Union, China, and the Middle East.
A natural color diamond is a unique diamond. Here’s why. The color results from a combination of three different elements — hue, tone, and saturation — and there are millions of combinations of these elements that create each diamond’s look. So, when you get a one-carat Chocolate Diamond®, all the many possible variations make each diamond unique. This is of course true of all natural-color diamonds, and it’s the reason they are so valued. People are looking for something different, something no other collector can get no matter how much they’re willing to pay.
Today, women find themselves in a world of mass production, where there are thousands of the same dress and other apparel sold across the country. Trying to stand out from the crowd and achieve a sense of individuality becomes a challenge when you’re fighting the tide of mass consumerism. That’s why Chocolate Diamonds® — and Le Vian’s original designs — appeal to women who want to have something as unique as they are.