Platinum at Le Vian ®
Most wearers of fine jewelry we are used to the most common metals, gold and silver. But a more resilient, timeless, rare, and valuable metal is ideal for the most special pieces: platinum.
Platinum is the unsung hero of fine jewelry. In nature, it is 30 times rarer than gold and has already been declared by jewelry industry leaders as the metal of the year for 2021. Thanks to its ultra-high shine and versatility, it can be used in various jewelry forms and styles, from antique-inspired to contemporary jewels. Thanks to a denser composition, platinum has a bolder presence than its metal counterparts, and is heftier gram-per-gram, making it the preferred choice for setting larger stones into. Platinum’s neutral, cool coloring always enhances whichever gem it is used with, and works well in the background, such as an earring setting, or bold and face-forward, as in a cocktail ring.
The jewelry industry’s top insiders know that platinum is not as highly appreciated, or valued, as it should be. Le Vian, the New York headquartered, family-ownedbottom-buffer jewelry house, which has been involved with technical innovations with the metal itself while also celebrating the design potential of the metal as the perfect complement to colored gemstones, is well aware of the eternal importance and singular beauty of platinum.
A Stronger Metal
While many are accustomed to the “gold standard” for fine jewels, the inherent strength of platinum does not compare. “Platinum’s durability makes it the perfect metal to mark life’s most important moments,” notes CEO Eddie Le Vian. “When looking for a ring to symbolize commitment and an enduring relationship, platinum, a metal which is tougher and more resistant than gold, is an excellent match. In recent years, Le Vian’s research and development team has discovered that while platinum can be more challenging for jewelers to shape and work with, Le Vian’s own platinum alloy is even tougher and superior when it comes to crafting fine jewelry.” While sterling silver may tarnish and gold might sustain damage more easily, an eternal piece benefits from the sturdiness of platinum.
Classic Appeal
Ultimately, it is a piece of fine jewelry’s ability to last, and glisten over time as brightly as it did since the day it was made, that occasional jewelry wearers and collectors prize. Going hand in hand with its robustness is this rare metal’s timeless visual appeal. “Our platinum jewelry will last for generations,” adds CEO Eddie Le Vian. Platinum does not wear easily and does not require regular polishing and maintenance as compared to other precious metals. As compared to white gold, platinum is even whiter and brighter, and has boasts an unrivaled luster. An heirloom piece, for example, would be crafted in platinum to ensure minimal wear, and that it always looks its best, standing up to the prominence of the gems embedded within it.
Unique Qualities
Platinum demonstrates many unique qualities which render it an ideal metal to invest in and wear. It
is hypoallergenic, making it desirable for those with sensitive skin. Perhaps most crucially, platinum’s
natural white color makes it the perfect base to show off the vibrancy and beauty of colored diamonds
and gemstones. The neutral tones of platinum provide the perfect canvas for Le Vian’s masterful artistry
in colored gemstones, diamonds, and other precious stones such as emerald and sapphire.
As of late, the Le Vian house has expanded the range of its platinum offerings to suit a range of desires
on behalf of our clients. CEO Eddie Le Vian is optimistic about platinum’s upward trajectory in the world
of fine jewelry: “Platinum is the metal of the future, and at Le Vian we are committed to creating jewelry
that speaks to that demand.”
